Environmental awareness and social responsibility are increasingly important for individuals and companies, as well as for event organizers. As the awareness of the harmfulness of the carbon footprint increases, so does the awareness of the power of each of us in creating positive changes.
The event industry produces large amounts of CO2 and is one of the biggest polluters of air, water, and soil, which contributes to global warming. In the process of organizing and realizing events, the most energy is spent on travel to the location, transportation, preparation of food and drinks, and space maintenance. The goal of the organizers of sustainable events is to minimize the negative effects on the environment to leave the planet in the best possible condition for future generations.
Green events bring countless benefits, not only for the environment but for everyone involved. Companies that choose this option show that they have a high level of personal and business responsibility and that they support equal opportunities, inclusion, and the development of the local economy. This contributes to their transparency and – most importantly – shows that they care. We have already written about how to organize a sustainable wedding, and the same advice applies to organizing events. Why organize them, read below.
1. Impact on the environment
When we talk about sustainable events, of course, the main goal of their organization is environmental protection. Their role is to reduce the carbon footprint to a minimum or, ideally, to make the event carbon neutral.
How will you achieve this? By properly managing waste and generally reducing its amount (f.e. getting bins for separating waste). By responsible use of electricity and water. By using daily light and solar energy (daily events). By encouraging guests to arrive at the location by public transport or by organizing a group arrival at the location. By engaging local suppliers and catering that also advocates a green policy. What does that mean? When it comes to food and drink, the use of seasonal ingredients, products of domestic OPGs, plant-based menu, etc. This also implies the use of reusable dishes, more optimal preparation in quantity, or, for example, donating excess food.
2. Local development
In addition to reducing the number of harmful gases emitted during transport by hiring local suppliers, you will contribute to the development of the local economy. This often means better quality, fresher food, as well as strengthening and connecting the community.
It is a good idea, for example, to arrange cooperation with local public transport and provide discounts or incentives for using the bus or train to get to the location of the event.
Organization of sustainable events is teamwork.
3. Raising environmental awareness
By organizing a green event, you set a positive example and inspire others. Communicate clearly with suppliers, employees, and guests about the importance of sustainability in general, as well as their role. Educate them and give them practical advice on how they can contribute to a sustainable future.
4. Expectations of guests
Keep in mind that more and more individuals, especially younger generations, have high expectations from event organizers. This means that they prefer those organizers who foster green practices.
5. Sponsorships
Although this reason should be the last thing on your mind, we have to mention it. Many companies are willing to sponsor sustainable events for positive PR. To connect them with sustainable ideas and to show that they care because it makes them more attractive to environmentally conscious customers.
The organization of sustainable events requires lots of effort and time, and it is not cheap either. But the most important thing is to think creatively and be guided by the idea reduce – reuse – recycle. Remember, there is no planet B and we can all take small steps to create a greener future.