Altera at the Krie X Amadria Park Green Harmony sustainable fashion event
In the wonderful surroundings of the park of the Hotel Sv. Jakov in Opatija, the exclusive Krie X Amadria Park Green Harmony fashion event was held, which brought together fashion lovers, environmentally conscious individuals, and sustainability experts. As a partner of this unique event, Altera once again demonstrated how luxury events can be organized in accordance with nature and the principles of sustainable development.
Sustainable Event Design – Altera as an Example of Green Practice
Altera, a leading company for the rental and sale of mobile pavilions, recognized the importance of environmental responsibility in the event industry and, through its Organic program, enabled sustainable design of this event. Recycled materials and elements from previous events were used, and the decorations included flowers in jars, instead of cut flowers that are thrown away after use. Instead of additional lighting, natural light was used to the maximum, which reduced energy consumption and the ecological footprint of the entire event.
This approach proves that sustainable solutions do not mean compromises in aesthetics – on the contrary, they create a unique and sophisticated ambiance that leaves a strong impression on guests.
Ivana Škrlec on the sustainability panel
The event also included a sustainability panel, featuring Ivana Škrlec, CEO of Altera. Through a conversation with other panelists, Ivana emphasized the importance of the circular economy in the event industry and showed how sustainable events can be just as luxurious and attractive as traditional ones.
“Our industry has a great responsibility towards the environment, but at the same time it has the opportunity to be a leader in change. With proper planning, reusing materials, and promoting environmentally friendly solutions, we can significantly reduce the ecological footprint of events,” emphasized Ivana Škrlec.
Fashion and Events – A Blend of Luxury and Environmental Awareness
Sustainable fashion and sustainable events share the same mission – to reduce negative environmental impact while providing a premium experience and aesthetic. This event proved that a responsible approach can create unforgettable moments, and Altera is proud to be part of a movement that is changing the events industry towards sustainability.
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